{"id":6992,"date":"2026-04-01T18:50:15","date_gmt":"2026-04-01T15:50:15","guid":{"rendered":"https:\/\/spontanedigital.com.tr\/?p=6992"},"modified":"2026-04-01T18:50:19","modified_gmt":"2026-04-01T15:50:19","slug":"moda-ikonunun-hazin-vedasi-allbirds-39-milyon-dolara-el-degistiriyor","status":"publish","type":"post","link":"https:\/\/spontanedigital.com.tr\/?p=6992","title":{"rendered":"Moda \u0130konunun Hazin Vedas\u0131: Allbirds 39 Milyon Dolara El De\u011fi\u015ftiriyor!"},"content":{"rendered":"\n

The New York Times\u2019\u0131n haberine g\u00f6re, bir d\u00f6nem 4 milyar dolar de\u011ferlemeye ula\u015fan Allbirds, y\u0131llar i\u00e7inde piyasa de\u011ferini b\u00fcy\u00fck \u00f6l\u00e7\u00fcde kaybederek 39 milyon dolara sat\u0131l\u0131yor<\/h2>\n\n\n\n

<\/a><\/p>\n\n\n\n

Kim Bhasin \/ The New York Times<\/h4>\n\n\n\n

Allbirds\u2019\u00fcn 2021 y\u0131l\u0131nda halka arz edildi\u011fi g\u00fcn, \u00e7evre dostu y\u00fcn spor ayakkab\u0131lar\u0131yla tan\u0131nan \u015firketin de\u011feri 4 milyar dolard\u0131. Be\u015f y\u0131l sonra ise geriye kalan k\u0131sm\u0131 yaln\u0131zca 39 milyon dolara sat\u0131l\u0131yor.<\/p>\n\n\n\n

Allbirds, pazartesi g\u00fcn\u00fc yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, marka y\u00f6netimi \u015firketi American Exchange Group\u2019un t\u00fcm varl\u0131klar\u0131n\u0131 sat\u0131n alaca\u011f\u0131n\u0131 duyurdu. Anla\u015fman\u0131n hissedarlar taraf\u0131ndan onaylanmas\u0131 gerekiyor ve 2026\u2019n\u0131n ikinci \u00e7eyre\u011finde tamamlanmas\u0131 bekleniyor.<\/p>\n\n\n\n

Allbirds CEO\u2019su Joe Vernachio, yapt\u0131\u011f\u0131 a\u00e7\u0131klamada American Exchange Group ile yap\u0131lan anla\u015fman\u0131n \u201cmarkan\u0131n \u00f6n\u00fcm\u00fczdeki y\u0131llarda geli\u015fmesini sa\u011flayacak bir zemin olu\u015fturdu\u011funu\u201d s\u00f6yledi.<\/p>\n\n\n\n

Allbirds, 2010\u2019lu y\u0131llarda giri\u015fim sermayesinin geleneksel perakendecileri devre d\u0131\u015f\u0131 b\u0131rakarak \u00fcr\u00fcnlerini do\u011frudan t\u00fcketiciye satan \u015firketlere milyarlarca dolar yat\u0131rd\u0131\u011f\u0131 d\u00f6nemin simgelerinden biri olmu\u015ftu. Warby Parker g\u00f6zl\u00fckleri, Casper yataklar\u0131 ve Away valizleri de dahil olmak \u00fczere bir\u00e7ok \u015firket milyar dolarl\u0131k de\u011ferlemelere ula\u015fm\u0131\u015ft\u0131.<\/p>\n\n\n\n

Ancak do\u011frudan t\u00fcketiciye sat\u0131\u015f modelinin cazibesinin b\u00fcy\u00fck b\u00f6l\u00fcm\u00fc ortadan kalkt\u0131 ve bu \u015firketlerin \u00e7ok az\u0131 yat\u0131r\u0131mc\u0131lar\u0131n \u00f6ng\u00f6rd\u00fc\u011f\u00fc \u015fekilde ba\u015far\u0131ya ula\u015ft\u0131. Allbirds\u2019\u00fcn d\u00fc\u015f\u00fc\u015f\u00fc ise en dikkat \u00e7ekici \u00f6rneklerden biri oldu; \u015firketin piyasa de\u011ferinin neredeyse tamam\u0131 birka\u00e7 y\u0131l i\u00e7inde silindi.<\/p>\n\n\n\n

Veri analiti\u011fi ve dan\u0131\u015fmanl\u0131k \u015firketi GlobalData\u2019n\u0131n y\u00f6netici direkt\u00f6r\u00fc Neil Saunders, \u201cAllbirds, y\u00fcksekten u\u00e7an bir \u015firketten tamamen s\u00f6nm\u00fc\u015f bir hik\u00e2yeye d\u00f6n\u00fc\u015ft\u00fc\u201d dedi. Saunders, \u015firketin erken ba\u015far\u0131s\u0131n\u0131n \u201cAmerika\u2019n\u0131n i\u00e7 b\u00f6lgelerindeki t\u00fcketiciler aras\u0131nda derin bir pop\u00fclerlikten ziyade, Silikon Vadisi abart\u0131s\u0131ndan beslendi\u011fini\u201d ifade etti.<\/p>\n\n\n\n

Tim Brown ve Joey Zwillinger, 2015 y\u0131l\u0131nda Allbirds\u2019\u00fc kurduklar\u0131nda, s\u00fcrd\u00fcr\u00fclebilir spor ayakkab\u0131lar\u0131 Silikon Vadisi\u2019nde b\u00fcy\u00fck ilgi g\u00f6rd\u00fc. Merinos y\u00fcn\u00fcnden \u00fcretilen bu konforlu ayakkab\u0131lar, teknoloji ofislerinin vazge\u00e7ilmez par\u00e7as\u0131 haline geldi; y\u00f6neticiler ve m\u00fchendisler minimal tasar\u0131mlar\u0131 gard\u0131roplar\u0131na dahil etti.<\/p>\n\n\n\n

Y\u00f6netim, b\u00fcy\u00fcme potansiyelini g\u00f6rerek i\u015fi k\u00fcresel \u00f6l\u00e7ekte geni\u015fletmeye \u00e7al\u0131\u015ft\u0131 ve 2019 sonuna kadar \u00e7o\u011fu ABD\u2019de olmak \u00fczere 15 ma\u011faza a\u00e7t\u0131. \u00c7in, Birle\u015fik Krall\u0131k ve Yeni Zelanda\u2019da da ma\u011fazalar a\u00e7\u0131ld\u0131. 2023 sonu itibar\u0131yla Allbirds\u2019\u00fcn d\u00fcnya genelinde 60 ma\u011fazas\u0131 bulunuyordu.<\/p>\n\n\n\n

Y\u00f6neticiler, dikkat \u00e7ekici televizyon reklamlar\u0131yla t\u00fcketicileri cezbetmek i\u00e7in milyonlar harcad\u0131; y\u00fcn ayakkab\u0131lar\u0131n yeni versiyonlar\u0131n\u0131 tan\u0131tt\u0131 ve okalipt\u00fcs a\u011fac\u0131 lifinden elde edilen hamur gibi yeni malzemelerle \u00fcretilen spor ayakkab\u0131lar\u0131 \u00f6ne \u00e7\u0131kard\u0131.<\/p>\n\n\n\n

Ancak marka, Bay Area d\u0131\u015f\u0131ndaki t\u00fcketicileri \u00e7ekmekte zorland\u0131. Yeni ayakkab\u0131 tasar\u0131mlar\u0131 ve giyim \u00fcr\u00fcnleri satma giri\u015fimi beklenen ilgiyi g\u00f6rmedi. ABD\u2019deki Allbirds ma\u011fazalar\u0131n\u0131n tamam\u0131, iki outlet ma\u011faza d\u0131\u015f\u0131nda kapand\u0131. Sat\u0131\u015flar ge\u00e7en y\u0131l yakla\u015f\u0131k y\u00fczde 20 d\u00fc\u015ft\u00fc ve \u015firket 77 milyon dolar net zarar a\u00e7\u0131klad\u0131. Halka arzdan bu yana \u015firket hi\u00e7 k\u00e2r edemedi.<\/p>\n\n\n\n

Perakende ara\u015ft\u0131rma \u015firketi SW Retail Advisors\u2019\u0131n ba\u015fkan\u0131 Stacey Widlitz\u2019e g\u00f6re, Allbirds\u2019\u00fcn zorlanmas\u0131, \u015firketin ilk y\u00fcn ayakkab\u0131 serisinin tek seferlik bir ba\u015far\u0131 oldu\u011funu ortaya koydu.<\/p>\n\n\n\n

Widlitz, \u201cBu yap\u0131 hi\u00e7bir zaman k\u00e2rl\u0131 hale gelmeyince ma\u011fazalar\u0131 kapatmak ve yeni \u00fcr\u00fcnler geli\u015ftirmek zorunda kald\u0131lar\u201d dedi. \u201cBu da i\u015fe yaramad\u0131.\u201d<\/p>\n\n\n\n

Silikon Vadisi de Allbirds\u2019\u00fc geride b\u0131rakt\u0131. Teknoloji d\u00fcnyas\u0131n\u0131n giyim tercihi art\u0131k On ve Hoka\u2019n\u0131n ko\u015fu ayakkab\u0131lar\u0131na ya da Common Projects\u2019in sade, tek renkli modellerine y\u00f6nelmi\u015f durumda.<\/p>\n\n\n\n

Do\u011frudan t\u00fcketiciye sat\u0131\u015f yapan perakendecilere y\u00f6nelik co\u015fku da sona erdi; yat\u0131r\u0131mc\u0131lar ilgilerini sosyal ticaret ve yapay zek\u00e2 giri\u015fimlerine kayd\u0131rd\u0131.<\/p>\n\n\n\n

Allbirds a\u00e7\u0131s\u0131ndan ise \u015firket, sat\u0131\u015f i\u015fleminin tamamlanmas\u0131yla birlikte faaliyetlerini sonland\u0131racak. Sal\u0131 g\u00fcn\u00fc yap\u0131lmas\u0131 planlanan bilan\u00e7o a\u00e7\u0131klamas\u0131 da iptal edildi<\/p>\n\n\n\n

\n

Kaynak: https:\/\/gazeteoksijen.com\/new-york-times\/bir-zamanlar-silikon-vadisinin-gozdesi-olan-ayakkabi-markasi-allbirds-39-milyon-dolara-satiliyor-270701<\/a><\/p>\n\n\n\n

G\u00f6rsel Kaynak: https:\/\/www.pexels.com\/tr-tr\/arama\/Spor%20ayakkab%C4%B1lar\/<\/a><\/p>\n<\/blockquote>\n\n\n\n

D\u00fczenlenme Tarihi: 01.04.2026,18:50<\/p>\n","protected":false},"excerpt":{"rendered":"

The New York Times\u2019\u0131n haberine g\u00f6re, bir d\u00f6nem 4 milyar dolar de\u011ferlemeye ula\u015fan Allbirds, y\u0131llar i\u00e7inde piyasa de\u011ferini b\u00fcy\u00fck \u00f6l\u00e7\u00fcde<\/p>\n","protected":false},"author":4,"featured_media":6995,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,1],"tags":[],"class_list":["post-6992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-genel"],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/smmoos-150x150.webp","medium":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/smmoos-169x300.webp","medium_large":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/smmoos.webp","large":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/smmoos.webp","1536x1536":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/smmoos.webp","2048x2048":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/smmoos.webp","ultp_layout_landscape_large":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/smmoos-500x800.webp","ultp_layout_landscape":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/smmoos-500x570.webp","ultp_layout_portrait":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/smmoos.webp","ultp_layout_square":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/smmoos-500x600.webp","colormag-highlighted-post":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/smmoos-392x272.webp","colormag-featured-post-medium":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/smmoos-390x205.webp","colormag-featured-post-small":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/smmoos-130x90.webp","colormag-featured-image":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/smmoos-500x445.webp","colormag-default-news":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/smmoos-150x150.webp","colormag-featured-image-large":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/smmoos-500x600.webp"},"magazineBlocksPostAuthor":{"name":"Zehra \u0130laslan","avatar":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-27-at-13.44.33-150x150.jpeg"},"magazineBlocksPostCommentsNumber":"0","magazineBlocksPostExcerpt":"The New York Times\u2019\u0131n haberine g\u00f6re, bir d\u00f6nem 4 milyar dolar de\u011ferlemeye ula\u015fan Allbirds, y\u0131llar i\u00e7inde piyasa de\u011ferini b\u00fcy\u00fck \u00f6l\u00e7\u00fcde","magazineBlocksPostCategories":["D\u00fcnya","Genel"],"magazineBlocksPostViewCount":19,"magazineBlocksPostReadTime":4,"magazine_blocks_featured_image_url":{"full":["https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/smmoos.webp",500,889,false],"medium":["https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/smmoos-169x300.webp",169,300,true],"thumbnail":["https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/smmoos-150x150.webp",150,150,true]},"magazine_blocks_author":{"display_name":"Zehra \u0130laslan","author_link":"https:\/\/spontanedigital.com.tr\/?author=4"},"magazine_blocks_comment":0,"magazine_blocks_author_image":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-27-at-13.44.33-150x150.jpeg","magazine_blocks_category":"D\u00fcnya<\/a> Genel<\/a>","yoast_head":"\nModa \u0130konunun Hazin Vedas\u0131: Allbirds 39 Milyon Dolara El De\u011fi\u015ftiriyor! – Spontane Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spontanedigital.com.tr\/?p=6992\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Moda \u0130konunun Hazin Vedas\u0131: Allbirds 39 Milyon Dolara El De\u011fi\u015ftiriyor! – Spontane Digital\" \/>\n<meta property=\"og:description\" content=\"The New York Times\u2019\u0131n haberine g\u00f6re, bir d\u00f6nem 4 milyar dolar de\u011ferlemeye ula\u015fan Allbirds, y\u0131llar i\u00e7inde piyasa de\u011ferini b\u00fcy\u00fck \u00f6l\u00e7\u00fcde\" \/>\n<meta property=\"og:url\" content=\"https:\/\/spontanedigital.com.tr\/?p=6992\" \/>\n<meta property=\"og:site_name\" content=\"Spontane Digital\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-01T15:50:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-01T15:50:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/smmoos.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"889\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Zehra \u0130laslan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zehra \u0130laslan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/spontanedigital.com.tr\\\/?p=6992#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/spontanedigital.com.tr\\\/?p=6992\"},\"author\":{\"name\":\"Zehra \u0130laslan\",\"@id\":\"https:\\\/\\\/spontanedigital.com.tr\\\/#\\\/schema\\\/person\\\/1c2e4274f4a632f9cdd206f97861d319\"},\"headline\":\"Moda \u0130konunun Hazin Vedas\u0131: Allbirds 39 Milyon Dolara El De\u011fi\u015ftiriyor!\",\"datePublished\":\"2026-04-01T15:50:15+00:00\",\"dateModified\":\"2026-04-01T15:50:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/spontanedigital.com.tr\\\/?p=6992\"},\"wordCount\":753,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/spontanedigital.com.tr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/spontanedigital.com.tr\\\/?p=6992#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/spontanedigital.com.tr\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/smmoos.webp\",\"articleSection\":[\"D\u00fcnya\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/spontanedigital.com.tr\\\/?p=6992#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/spontanedigital.com.tr\\\/?p=6992\",\"url\":\"https:\\\/\\\/spontanedigital.com.tr\\\/?p=6992\",\"name\":\"Moda \u0130konunun Hazin Vedas\u0131: Allbirds 39 Milyon Dolara El De\u011fi\u015ftiriyor! – Spontane Digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/spontanedigital.com.tr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/spontanedigital.com.tr\\\/?p=6992#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/spontanedigital.com.tr\\\/?p=6992#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/spontanedigital.com.tr\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/smmoos.webp\",\"datePublished\":\"2026-04-01T15:50:15+00:00\",\"dateModified\":\"2026-04-01T15:50:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/spontanedigital.com.tr\\\/?p=6992#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/spontanedigital.com.tr\\\/?p=6992\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/spontanedigital.com.tr\\\/?p=6992#primaryimage\",\"url\":\"https:\\\/\\\/spontanedigital.com.tr\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/smmoos.webp\",\"contentUrl\":\"https:\\\/\\\/spontanedigital.com.tr\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/smmoos.webp\",\"width\":500,\"height\":889},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/spontanedigital.com.tr\\\/?p=6992#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Anasayfa\",\"item\":\"https:\\\/\\\/spontanedigital.com.tr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Moda \u0130konunun Hazin Vedas\u0131: Allbirds 39 Milyon Dolara El De\u011fi\u015ftiriyor!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/spontanedigital.com.tr\\\/#website\",\"url\":\"https:\\\/\\\/spontanedigital.com.tr\\\/\",\"name\":\"Spontane Digital\",\"description\":\"Dijitalde Spontanite\",\"publisher\":{\"@id\":\"https:\\\/\\\/spontanedigital.com.tr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/spontanedigital.com.tr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/spontanedigital.com.tr\\\/#organization\",\"name\":\"Spontane Digital\",\"url\":\"https:\\\/\\\/spontanedigital.com.tr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/spontanedigital.com.tr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/spontanedigital.com.tr\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Spontane-Beyaz-1.png\",\"contentUrl\":\"https:\\\/\\\/spontanedigital.com.tr\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Spontane-Beyaz-1.png\",\"width\":1772,\"height\":900,\"caption\":\"Spontane Digital\"},\"image\":{\"@id\":\"https:\\\/\\\/spontanedigital.com.tr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/spontanedigital.com.tr\\\/#\\\/schema\\\/person\\\/1c2e4274f4a632f9cdd206f97861d319\",\"name\":\"Zehra \u0130laslan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/spontanedigital.com.tr\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/WhatsApp-Image-2026-02-27-at-13.44.33-150x150.jpeg\",\"url\":\"https:\\\/\\\/spontanedigital.com.tr\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/WhatsApp-Image-2026-02-27-at-13.44.33-150x150.jpeg\",\"contentUrl\":\"https:\\\/\\\/spontanedigital.com.tr\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/WhatsApp-Image-2026-02-27-at-13.44.33-150x150.jpeg\",\"caption\":\"Zehra \u0130laslan\"},\"description\":\"K\u00fcresel geli\u015fmeleri ve e\u011fitim d\u00fcnyas\u0131ndaki de\u011fi\u015fimleri oda\u011f\u0131na alan Zehra, ufuk a\u00e7an geli\u015fmeleri ve d\u00fcnyadan \u00f6nemli haberleri okuyucular\u0131m\u0131za ula\u015ft\u0131r\u0131yor.\",\"url\":\"https:\\\/\\\/spontanedigital.com.tr\\\/?author=4\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Moda \u0130konunun Hazin Vedas\u0131: Allbirds 39 Milyon Dolara El De\u011fi\u015ftiriyor! – Spontane Digital","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/spontanedigital.com.tr\/?p=6992","og_locale":"tr_TR","og_type":"article","og_title":"Moda \u0130konunun Hazin Vedas\u0131: Allbirds 39 Milyon Dolara El De\u011fi\u015ftiriyor! – Spontane Digital","og_description":"The New York Times\u2019\u0131n haberine g\u00f6re, bir d\u00f6nem 4 milyar dolar de\u011ferlemeye ula\u015fan Allbirds, y\u0131llar i\u00e7inde piyasa de\u011ferini b\u00fcy\u00fck \u00f6l\u00e7\u00fcde","og_url":"https:\/\/spontanedigital.com.tr\/?p=6992","og_site_name":"Spontane Digital","article_published_time":"2026-04-01T15:50:15+00:00","article_modified_time":"2026-04-01T15:50:19+00:00","og_image":[{"width":500,"height":889,"url":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/smmoos.webp","type":"image\/webp"}],"author":"Zehra \u0130laslan","twitter_card":"summary_large_image","twitter_misc":{"Yazan:":"Zehra \u0130laslan","Tahmini okuma s\u00fcresi":"4 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/spontanedigital.com.tr\/?p=6992#article","isPartOf":{"@id":"https:\/\/spontanedigital.com.tr\/?p=6992"},"author":{"name":"Zehra \u0130laslan","@id":"https:\/\/spontanedigital.com.tr\/#\/schema\/person\/1c2e4274f4a632f9cdd206f97861d319"},"headline":"Moda \u0130konunun Hazin Vedas\u0131: Allbirds 39 Milyon Dolara El De\u011fi\u015ftiriyor!","datePublished":"2026-04-01T15:50:15+00:00","dateModified":"2026-04-01T15:50:19+00:00","mainEntityOfPage":{"@id":"https:\/\/spontanedigital.com.tr\/?p=6992"},"wordCount":753,"commentCount":0,"publisher":{"@id":"https:\/\/spontanedigital.com.tr\/#organization"},"image":{"@id":"https:\/\/spontanedigital.com.tr\/?p=6992#primaryimage"},"thumbnailUrl":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/smmoos.webp","articleSection":["D\u00fcnya"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/spontanedigital.com.tr\/?p=6992#respond"]}]},{"@type":"WebPage","@id":"https:\/\/spontanedigital.com.tr\/?p=6992","url":"https:\/\/spontanedigital.com.tr\/?p=6992","name":"Moda \u0130konunun Hazin Vedas\u0131: Allbirds 39 Milyon Dolara El De\u011fi\u015ftiriyor! – Spontane Digital","isPartOf":{"@id":"https:\/\/spontanedigital.com.tr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/spontanedigital.com.tr\/?p=6992#primaryimage"},"image":{"@id":"https:\/\/spontanedigital.com.tr\/?p=6992#primaryimage"},"thumbnailUrl":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/smmoos.webp","datePublished":"2026-04-01T15:50:15+00:00","dateModified":"2026-04-01T15:50:19+00:00","breadcrumb":{"@id":"https:\/\/spontanedigital.com.tr\/?p=6992#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/spontanedigital.com.tr\/?p=6992"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/spontanedigital.com.tr\/?p=6992#primaryimage","url":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/smmoos.webp","contentUrl":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/smmoos.webp","width":500,"height":889},{"@type":"BreadcrumbList","@id":"https:\/\/spontanedigital.com.tr\/?p=6992#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Anasayfa","item":"https:\/\/spontanedigital.com.tr\/"},{"@type":"ListItem","position":2,"name":"Moda \u0130konunun Hazin Vedas\u0131: Allbirds 39 Milyon Dolara El De\u011fi\u015ftiriyor!"}]},{"@type":"WebSite","@id":"https:\/\/spontanedigital.com.tr\/#website","url":"https:\/\/spontanedigital.com.tr\/","name":"Spontane Digital","description":"Dijitalde Spontanite","publisher":{"@id":"https:\/\/spontanedigital.com.tr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/spontanedigital.com.tr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/spontanedigital.com.tr\/#organization","name":"Spontane Digital","url":"https:\/\/spontanedigital.com.tr\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/spontanedigital.com.tr\/#\/schema\/logo\/image\/","url":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/02\/Spontane-Beyaz-1.png","contentUrl":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/02\/Spontane-Beyaz-1.png","width":1772,"height":900,"caption":"Spontane Digital"},"image":{"@id":"https:\/\/spontanedigital.com.tr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/spontanedigital.com.tr\/#\/schema\/person\/1c2e4274f4a632f9cdd206f97861d319","name":"Zehra \u0130laslan","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-27-at-13.44.33-150x150.jpeg","url":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-27-at-13.44.33-150x150.jpeg","contentUrl":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-27-at-13.44.33-150x150.jpeg","caption":"Zehra \u0130laslan"},"description":"K\u00fcresel geli\u015fmeleri ve e\u011fitim d\u00fcnyas\u0131ndaki de\u011fi\u015fimleri oda\u011f\u0131na alan Zehra, ufuk a\u00e7an geli\u015fmeleri ve d\u00fcnyadan \u00f6nemli haberleri okuyucular\u0131m\u0131za ula\u015ft\u0131r\u0131yor.","url":"https:\/\/spontanedigital.com.tr\/?author=4"}]}},"featured_image_urls":{"full":["https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/smmoos.webp",500,889,false],"thumbnail":["https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/smmoos-150x150.webp",150,150,true],"medium":["https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/smmoos-169x300.webp",169,300,true],"medium_large":["https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/smmoos.webp",500,889,false],"large":["https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/smmoos.webp",500,889,false],"1536x1536":["https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/smmoos.webp",500,889,false],"2048x2048":["https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/smmoos.webp",500,889,false],"ultp_layout_landscape_large":["https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/smmoos-500x800.webp",500,800,true],"ultp_layout_landscape":["https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/smmoos-500x570.webp",500,570,true],"ultp_layout_portrait":["https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/smmoos.webp",500,889,false],"ultp_layout_square":["https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/smmoos-500x600.webp",500,600,true],"colormag-highlighted-post":["https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/smmoos-392x272.webp",392,272,true],"colormag-featured-post-medium":["https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/smmoos-390x205.webp",390,205,true],"colormag-featured-post-small":["https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/smmoos-130x90.webp",130,90,true],"colormag-featured-image":["https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/smmoos-500x445.webp",500,445,true],"colormag-default-news":["https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/smmoos-150x150.webp",150,150,true],"colormag-featured-image-large":["https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/smmoos-500x600.webp",500,600,true]},"author_info":{"info":["Zehra \u0130laslan"]},"category_info":"<a href=\"https:\/\/spontanedigital.com.tr\/?cat=15\" rel=\"category\">D\u00fcnya<\/a> <a href=\"https:\/\/spontanedigital.com.tr\/?cat=1\" rel=\"category\">Genel<\/a>","tag_info":"Genel","comment_count":"0","jetpack_featured_media_url":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/smmoos.webp","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/spontanedigital.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/6992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spontanedigital.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spontanedigital.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spontanedigital.com.tr\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/spontanedigital.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6992"}],"version-history":[{"count":1,"href":"https:\/\/spontanedigital.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/6992\/revisions"}],"predecessor-version":[{"id":6996,"href":"https:\/\/spontanedigital.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/6992\/revisions\/6996"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spontanedigital.com.tr\/index.php?rest_route=\/wp\/v2\/media\/6995"}],"wp:attachment":[{"href":"https:\/\/spontanedigital.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spontanedigital.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spontanedigital.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}