{"id":8919,"date":"2026-04-16T21:12:45","date_gmt":"2026-04-16T18:12:45","guid":{"rendered":"https:\/\/spontanedigital.com.tr\/?p=8919"},"modified":"2026-04-16T21:12:51","modified_gmt":"2026-04-16T18:12:51","slug":"starbucksta-yapay-zeka-molasi-bir-kahve-uzaginizdaki-chatgpt-donemi","status":"publish","type":"post","link":"https:\/\/spontanedigital.com.tr\/?p=8919","title":{"rendered":"Starbucks\u2019ta &#8220;Yapay Zeka&#8221; Molas\u0131: Bir Kahve Uza\u011f\u0131n\u0131zdaki ChatGPT D\u00f6nemi"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">D\u00fcnyan\u0131n en b\u00fcy\u00fck kahve zinciri Starbucks, m\u00fc\u015fterilerine ki\u015fiselle\u015ftirilmi\u015f i\u00e7ecek \u00f6nerileri sunmak amac\u0131yla ChatGPT ile entegre \u00e7al\u0131\u015fan bir beta uygulamas\u0131n\u0131 hayata ge\u00e7irdi<\/h2>\n\n\n\n<p><a href=\"https:\/\/i.gazeteoksijen.com\/storage\/files\/images\/2023\/12\/06\/starbucksin-piyasa-degeri-20-gunde-12-milyar-dolar-eridi-eycg.jpg\"><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/gazeteoksijen.com\/haberleri\/starbucks\" target=\"_blank\" rel=\"noreferrer noopener\">Starbucks<\/a>, \u00c7ar\u015famba g\u00fcn\u00fc yapt\u0131\u011f\u0131 a\u00e7\u0131klamayla&nbsp;<a href=\"https:\/\/gazeteoksijen.com\/haberleri\/chatgpt\" target=\"_blank\" rel=\"noreferrer noopener\">ChatGPT<\/a>&nbsp;uygulama dizini \u00fczerinden eri\u015filebilen yeni beta servisini duyurdu. M\u00fc\u015fteriler, sohbet botu \u00fczerinden &#8220;@Starbucks&#8221; komutunu kullanarak, o anki ruh hallerine veya damak tatlar\u0131na g\u00f6re i\u00e7ecek \u00f6nerileri alabiliyor.<\/p>\n\n\n\n<p>Dijital ve Sadakat Programlar\u0131ndan Sorumlu K\u0131demli Ba\u015fkan Yard\u0131mc\u0131s\u0131 Paul Riedel, yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, &#8220;Ge\u00e7ti\u011fimiz y\u0131l bir \u015fey netle\u015fti; m\u00fc\u015fteriler her zaman bir men\u00fcyle ba\u015flam\u0131yorlar. Bir duyguyla ba\u015fl\u0131yorlar. Biz de o ilham an\u0131nda onlarla bulu\u015fmak ve arad\u0131klar\u0131 i\u00e7ece\u011fi bulmalar\u0131n\u0131 kolayla\u015ft\u0131rmak istedik&#8221; dedi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sipari\u015f s\u00fcreci nas\u0131l i\u015fliyor?<\/h2>\n\n\n\n<p>Kullan\u0131c\u0131lar ChatGPT \u00fczerinden i\u00e7eceklerini ki\u015fiselle\u015ftirebiliyor ve hangi \u015fubeden alacaklar\u0131n\u0131 se\u00e7ebiliyor.<\/p>\n\n\n\n<p>Sipari\u015fin tamamlanmas\u0131 i\u00e7in Starbucks\u2019\u0131n kendi uygulamas\u0131na veya web sitesine y\u00f6nlendirme yap\u0131l\u0131yor. Bu stratejik ayr\u0131m, \u015firketin gelirlerinde ve m\u00fc\u015fteri sadakatinde b\u00fcy\u00fck rol oynayan \u00f6d\u00fcl program\u0131n\u0131n (loyalty program) korunmas\u0131n\u0131 sa\u011fl\u0131yor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&#8220;Back to Starbucks&#8221; stratejisinin amac\u0131<\/h2>\n\n\n\n<p>Bu hamle, Starbucks\u2019\u0131n ABD\u2019deki m\u00fc\u015fterilerini kafelere geri \u00e7ekmek i\u00e7in ba\u015flatt\u0131\u011f\u0131 &#8220;Back to Starbucks&#8221; (Starbucks\u2019a D\u00f6n\u00fc\u015f) adl\u0131 d\u00f6n\u00fc\u015f\u00fcm stratejisinin son halkas\u0131 olarak g\u00f6r\u00fcl\u00fcyor.<\/p>\n\n\n\n<p><em><strong>\u015eirket bu kapsamda:<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kafelerdeki oturma alanlar\u0131n\u0131 art\u0131rd\u0131,<\/li>\n\n\n\n<li>Men\u00fcdeki karma\u015fay\u0131 sadele\u015ftirdi,<\/li>\n\n\n\n<li>Sadakat program\u0131ndaki kademeli \u00f6d\u00fcl sistemini yeniden d\u00fczenledi.<\/li>\n<\/ul>\n\n\n\n<p>\u00d6zellikle benzersiz ve ki\u015fiselle\u015ftirilmi\u015f i\u00e7eceklere ilgi duyan Z ku\u015fa\u011f\u0131n\u0131 hedefleyen bu yeni dijital ke\u015fif ara\u00e7lar\u0131, Starbucks\u2019\u0131n son \u00e7eyrekteki i\u015flem hacmi art\u0131\u015f\u0131na da katk\u0131 sa\u011fl\u0131yor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Yapay zekada OpenAI ortakl\u0131\u011f\u0131<\/h2>\n\n\n\n<p>Bu ad\u0131m, Starbucks\u2019\u0131n yapay zeka alan\u0131ndaki ilk giri\u015fimi de\u011fil. \u015eirket, ge\u00e7ti\u011fimiz y\u0131l baristalara yard\u0131mc\u0131 olmas\u0131 i\u00e7in Microsoft Azure\u2019un OpenAI platformu \u00fczerinden geli\u015ftirilen &#8220;Green Dot Assist&#8221; adl\u0131 yapay zeka asistan\u0131n\u0131 tan\u0131tm\u0131\u015ft\u0131.<\/p>\n\n\n\n<p>Starbucks\u2019\u0131n yan\u0131 s\u0131ra Walmart, Etsy ve Booking.com gibi dev perakende ve hizmet \u015firketleri de sat\u0131\u015flar\u0131n\u0131 art\u0131rmak i\u00e7in ChatGPT aray\u00fcz\u00fc \u00fczerinden al\u0131\u015fveri\u015f testlerini s\u00fcrd\u00fcr\u00fcyor.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Kaynak: <a href=\"https:\/\/gazeteoksijen.com\/dunya\/chatgpt-uzerinden-starbucks-siparisi-nasil-verilir-kahve-siparislerinde-yapay-zeka-donemi-272532\" type=\"link\" id=\"https:\/\/gazeteoksijen.com\/dunya\/chatgpt-uzerinden-starbucks-siparisi-nasil-verilir-kahve-siparislerinde-yapay-zeka-donemi-272532\">gazeteoksijen<\/a> <\/p>\n<\/blockquote>\n\n\n\n<p>D\u00fczenlenme Tarihi: 16.04.2026,21:12<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00fcnyan\u0131n en b\u00fcy\u00fck kahve zinciri Starbucks, m\u00fc\u015fterilerine ki\u015fiselle\u015ftirilmi\u015f i\u00e7ecek \u00f6nerileri sunmak amac\u0131yla ChatGPT ile entegre \u00e7al\u0131\u015fan bir beta uygulamas\u0131n\u0131 hayata<\/p>\n","protected":false},"author":4,"featured_media":8921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,1],"tags":[],"class_list":["post-8919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-genel"],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/star-150x150.jpg","medium":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/star-300x169.jpg","medium_large":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/star-768x432.jpg","large":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/star.jpg","1536x1536":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/star.jpg","2048x2048":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/star.jpg","ultp_layout_landscape_large":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/star.jpg","ultp_layout_landscape":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/star.jpg","ultp_layout_portrait":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/star-600x478.jpg","ultp_layout_square":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/star-600x478.jpg","colormag-highlighted-post":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/star-392x272.jpg","colormag-featured-post-medium":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/star-390x205.jpg","colormag-featured-post-small":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/star-130x90.jpg","colormag-featured-image":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/star-800x445.jpg","colormag-default-news":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/star-150x150.jpg","colormag-featured-image-large":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/star.jpg"},"magazineBlocksPostAuthor":{"name":"Zehra \u0130laslan","avatar":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-27-at-13.44.33-150x150.jpeg"},"magazineBlocksPostCommentsNumber":"0","magazineBlocksPostExcerpt":"D\u00fcnyan\u0131n en b\u00fcy\u00fck kahve zinciri Starbucks, m\u00fc\u015fterilerine ki\u015fiselle\u015ftirilmi\u015f i\u00e7ecek \u00f6nerileri sunmak amac\u0131yla ChatGPT ile entegre \u00e7al\u0131\u015fan bir beta uygulamas\u0131n\u0131 hayata","magazineBlocksPostCategories":["D\u00fcnya","Genel"],"magazineBlocksPostViewCount":2,"magazineBlocksPostReadTime":2,"magazine_blocks_featured_image_url":{"full":["https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/star.jpg",850,478,false],"medium":["https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/star-300x169.jpg",300,169,true],"thumbnail":["https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/star-150x150.jpg",150,150,true]},"magazine_blocks_author":{"display_name":"Zehra \u0130laslan","author_link":"https:\/\/spontanedigital.com.tr\/?author=4"},"magazine_blocks_comment":0,"magazine_blocks_author_image":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-27-at-13.44.33-150x150.jpeg","magazine_blocks_category":"<a href=\"#\" class=\"category-link category-link-15\">D\u00fcnya<\/a> <a href=\"#\" class=\"category-link category-link-1\">Genel<\/a>","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Starbucks\u2019ta &quot;Yapay Zeka&quot; Molas\u0131: Bir Kahve Uza\u011f\u0131n\u0131zdaki ChatGPT D\u00f6nemi &#8211; Spontane Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spontanedigital.com.tr\/?p=8919\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" 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