{"id":9090,"date":"2026-04-17T20:13:55","date_gmt":"2026-04-17T17:13:55","guid":{"rendered":"https:\/\/spontanedigital.com.tr\/?p=9090"},"modified":"2026-04-17T20:13:59","modified_gmt":"2026-04-17T17:13:59","slug":"ekrandaki-siddete-reklam-freni-dev-markalardan-radikal-karar","status":"publish","type":"post","link":"https:\/\/spontanedigital.com.tr\/?p=9090","title":{"rendered":"Ekrandaki \u015eiddete Reklam Freni: Dev Markalardan Radikal Karar!"},"content":{"rendered":"\n

\u015eanl\u0131urfa ve Kahramanmara\u015f’taki okul sald\u0131r\u0131lar\u0131n\u0131n ard\u0131ndan, \u015fiddeti \u00f6zendiren ve \u015fiddet dilini normalle\u015ftiren televizyon yap\u0131mlar\u0131na tepki ya\u011f\u0131yor. Konuyu g\u00fcndemine alan Yap\u0131 Kredi d\u00fcn bu yap\u0131mlara reklam verilmeyece\u011fini a\u00e7\u0131klam\u0131\u015ft\u0131. Yap\u0131 Kredi’nin karar\u0131n\u0131 Vestel ve AktifBank da takip etti<\/h2>\n\n\n\n

<\/a><\/p>\n\n\n\n

T\u00fcrkiye geride kalan haftay\u0131 \u00f6nce \u015eanl\u0131urfa’n\u0131n Siverek il\u00e7esinde ard\u0131ndan Kahramanmara\u015f’ta ya\u015fanan iki trajik okul sald\u0131r\u0131s\u0131yla ge\u00e7irdi. Silahl\u0131 sald\u0131r\u0131lar\u0131n ger\u00e7ekle\u015fti\u011fi iki okulda 9’u \u00e7ocuk 10 ki\u015fi hayat\u0131n\u0131 kaybetti, 35’den fazla ki\u015fi de yaraland\u0131.<\/p>\n\n\n\n

Ya\u015fananlar\u0131n ard\u0131ndan en \u00e7ok konu\u015fulan konulardan biri, televizyon dizilerinde giderek artan \u015fiddet sahneleri oldu. Ancak reklamverenler art\u0131k bu \u015fiddet dilinin bir orta\u011f\u0131 olmak istemiyor.<\/p>\n\n\n\n

Konuyla ilgili ilk g\u00fc\u00e7l\u00fc tepki d\u00fcn ak\u015fam Yap\u0131 Kredi’den gelmi\u015fti. Yap\u0131 Kredi Kurumsal \u0130leti\u015fimden Sorumlu Direkt\u00f6r\u00fc Arda \u00d6zta\u015fk\u0131n, sosyal medya hesab\u0131ndan yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, “Bir ileti\u015fimci olarak, ekibimle birlikte, bu dili ve anlat\u0131y\u0131 temel alan dizi ve i\u00e7eriklere reklam plasman\u0131 yapmayaca\u011f\u0131z. Bu bir tercih de\u011fil. Etik bir s\u0131n\u0131r, kamusal bir sorumluluk ve vicdani bir y\u00fck\u00fcml\u00fcl\u00fck. T\u00fcm meslekta\u015flar\u0131m\u0131 da bu konuda sorumluluk almaya davet ediyorum\u201d ifadelerini kullanm\u0131\u015ft\u0131.<\/p>\n\n\n\n

Vestel ve AktifBank’tan da benzer kararlar geldi<\/h2>\n\n\n\n

Yap\u0131 Kredi’nin karar\u0131n\u0131 bug\u00fcn ba\u015fka markalar takip etti.<\/p>\n\n\n\n

Vestel Global Pazarlama ve Yurt \u0130\u00e7i Sat\u0131\u015f Genel M\u00fcd\u00fcr\u00fc Duygu Badem Uyluk\u00e7uo\u011flu yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, “\u015eiddeti \u00f6zendiren ya da normalle\u015ftiren hi\u00e7bir i\u00e7eri\u011fi ileti\u015fim plan\u0131m\u0131za dahil etmeyece\u011fimizi a\u00e7\u0131k\u00e7a ifade etmek isteriz” ifadelerini kulland\u0131.<\/p>\n\n\n\n

Marketing T\u00fcrkiye\u2019ye konu\u015fan Aktif Bank M\u00fc\u015fteri Deneyimi ve \u0130leti\u015fim Grup Ba\u015fkan\u0131 Gamze Numano\u011flu da, “Biz de t\u00fcm Aktif Bank ekosistemi markalar\u0131 N Kolay, Passo, Uption, Sigortayeri, Paynkolay ve Aktif Portf\u00f6y markalar\u0131m\u0131z i\u00e7in offline ve online t\u00fcm ileti\u015fimlerimizde ayr\u0131\u015ft\u0131r\u0131c\u0131 strateji belirleyerek \u015fiddet i\u00e7erikli yay\u0131nlara reklam vermeme karar\u0131 ald\u0131k” dedi.<\/p>\n\n\n\n

Ekrandaki \u015fiddete sosyal medyada da tepki var<\/h2>\n\n\n\n

Sald\u0131r\u0131lar\u0131n ard\u0131ndan \u015fiddeti \u00f6zendiren ve \u015fiddet dilini normalle\u015ftiren televizyon dizilerine kar\u015f\u0131 y\u00fckselen tepkiler sosyal medyada da kar\u015f\u0131l\u0131k buldu.<\/p>\n\n\n\n

Bir\u00e7ok sosyal medya kullan\u0131c\u0131s\u0131 \u015fiddet i\u00e7eriklerinin ekrandan kald\u0131r\u0131lmas\u0131 y\u00f6n\u00fcnde g\u00f6r\u00fc\u015f belirtirken, reklamverenlerin karar\u0131 da memnuniyetle kar\u015f\u0131land\u0131. Instagram’da \u00fczerinde \u015fiddet i\u00e7erikli dizilerden kareler bulunan ve ‘\u0130yi seyirler T\u00fcrkiye’ yazan bir g\u00f6rsel y\u00fczbinlerce kez payla\u015f\u0131ld\u0131.<\/p>\n\n\n\n

\"\"\/<\/a><\/figure>\n\n\n\n

Ara\u015ft\u0131rma: Dizilerin y\u00fczde 97’si psikolojik \u015fiddet i\u00e7eriyor<\/h2>\n\n\n\n

Ekranda y\u00fckselen \u015fiddette artan tepkiler, BAREM Ara\u015ft\u0131rma’n\u0131n Kas\u0131m 2024’te Marketing T\u00fcrkiye ad\u0131na ger\u00e7ekle\u015ftirdi\u011fi “Dizi ve Filmlerde \u015eiddet Sahnelerine Dair Alg\u0131lar” ara\u015ft\u0131rmas\u0131n\u0131 da yenide g\u00fcndeme ta\u015f\u0131d\u0131.<\/p>\n\n\n\n

2014-2024 y\u0131llar\u0131 aras\u0131nda se\u00e7ilen 94 televizyon dizisinin inceledi\u011fi ara\u015ft\u0131rmaya g\u00f6re,
dizi sahnelerinin y\u00fczde 49,46\u2019s\u0131nda orta yo\u011funlukta, y\u00fczde 32,26\u2019s\u0131nda ise \u00e7ok y\u00fcksek d\u00fczeyde \u015fiddet bulundu\u011fu \u00f6l\u00e7\u00fcmlendi. Ara\u015ft\u0131rma kapsam\u0131nda g\u00f6r\u00fc\u015f\u00fclen ki\u015filerin y\u00fczde 73\u2019\u00fc televizyondan dizi ya da film izledi\u011fini belirtirken, bu oran 15-24 ya\u015f grubunda y\u00fczde 77\u2019ye kadar \u00e7\u0131k\u0131yor.<\/p>\n\n\n\n

Dizilerin tamam\u0131nda fiziksel ve ekonomik \u015fiddet g\u00f6r\u00fcl\u00fcrken, y\u00fczde 97\u2019sinde psikolojik \u015fiddet ve y\u00fczde 34\u2019\u00fcnde cinsel \u015fiddet yer al\u0131yor. Kad\u0131na y\u00f6nelik \u015fiddete ise dizilerin y\u00fczde 86\u2019s\u0131nda yer veriliyor.<\/p>\n\n\n\n

Ara\u015ft\u0131rmada kat\u0131l\u0131mc\u0131lara dizilerde fiziki sald\u0131r\u0131ya varan kavga sahneleri ve \u015fiddet unsurlar\u0131n\u0131 g\u00f6rmekten rahats\u0131z olup olmayacaklar\u0131 da soruldu; y\u00fczde 53\u2019\u00fc bu t\u00fcr sahnelerden rahats\u0131z olaca\u011f\u0131n\u0131, y\u00fczde 41\u2019i ise rahats\u0131zl\u0131k duymayaca\u011f\u0131n\u0131 ifade ediyor.<\/p>\n\n\n\n

\n

Kaynak: gazeteoksijen<\/a><\/p>\n<\/blockquote>\n\n\n\n

D\u00fczenlenme Tarihi: 17.04.2026,20:15<\/p>\n","protected":false},"excerpt":{"rendered":"

\u015eanl\u0131urfa ve Kahramanmara\u015f’taki okul sald\u0131r\u0131lar\u0131n\u0131n ard\u0131ndan, \u015fiddeti \u00f6zendiren ve \u015fiddet dilini normalle\u015ftiren televizyon yap\u0131mlar\u0131na tepki ya\u011f\u0131yor. Konuyu g\u00fcndemine alan Yap\u0131<\/p>\n","protected":false},"author":4,"featured_media":9092,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,1],"tags":[],"class_list":["post-9090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-genel"],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/tv-150x150.webp","medium":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/tv-300x211.webp","medium_large":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/tv.webp","large":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/tv.webp","1536x1536":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/tv.webp","2048x2048":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/tv.webp","ultp_layout_landscape_large":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/tv.webp","ultp_layout_landscape":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/tv.webp","ultp_layout_portrait":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/tv.webp","ultp_layout_square":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/tv.webp","colormag-highlighted-post":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/tv-392x272.webp","colormag-featured-post-medium":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/tv-390x205.webp","colormag-featured-post-small":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/tv-130x90.webp","colormag-featured-image":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/tv.webp","colormag-default-news":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/tv-150x150.webp","colormag-featured-image-large":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/tv.webp"},"magazineBlocksPostAuthor":{"name":"Zehra \u0130laslan","avatar":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-27-at-13.44.33-150x150.jpeg"},"magazineBlocksPostCommentsNumber":"0","magazineBlocksPostExcerpt":"\u015eanl\u0131urfa ve Kahramanmara\u015f’taki okul sald\u0131r\u0131lar\u0131n\u0131n ard\u0131ndan, \u015fiddeti \u00f6zendiren ve \u015fiddet dilini normalle\u015ftiren televizyon yap\u0131mlar\u0131na tepki ya\u011f\u0131yor. Konuyu g\u00fcndemine alan Yap\u0131","magazineBlocksPostCategories":["D\u00fcnya","Genel"],"magazineBlocksPostViewCount":3,"magazineBlocksPostReadTime":4,"magazine_blocks_featured_image_url":{"full":["https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/tv.webp",600,421,false],"medium":["https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/tv-300x211.webp",300,211,true],"thumbnail":["https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/04\/tv-150x150.webp",150,150,true]},"magazine_blocks_author":{"display_name":"Zehra \u0130laslan","author_link":"https:\/\/spontanedigital.com.tr\/?author=4"},"magazine_blocks_comment":0,"magazine_blocks_author_image":"https:\/\/spontanedigital.com.tr\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-27-at-13.44.33-150x150.jpeg","magazine_blocks_category":"D\u00fcnya<\/a> Genel<\/a>","yoast_head":"\nEkrandaki \u015eiddete Reklam Freni: Dev Markalardan Radikal Karar! – Spontane Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spontanedigital.com.tr\/?p=9090\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ekrandaki \u015eiddete Reklam Freni: Dev Markalardan Radikal Karar! – Spontane Digital\" \/>\n<meta property=\"og:description\" content=\"\u015eanl\u0131urfa ve Kahramanmara\u015f’taki okul sald\u0131r\u0131lar\u0131n\u0131n ard\u0131ndan, \u015fiddeti \u00f6zendiren ve \u015fiddet dilini normalle\u015ftiren televizyon yap\u0131mlar\u0131na tepki ya\u011f\u0131yor. 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